LinkedIn Advertising Checklist for SMC

Social advertising is a cost effective method of reaching a targeted audience with information about a program, event or story. Account Executives have the option to work with a third party advertising agency or the Chapman University Interactive Marketing Specialist (IMS) to create social media advertising campaigns. If you are working to generate awareness for […]

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Setting Your Facebook Page Avatar Thumbnail

The Strategic Marketing and Communications (SMC) department recently created updated social media avatars for the approved accounts on campus. SMC has offered for service for years and this update was made for University brand consistency. Using this updated social media avatar is not required, but it is strongly recommended for consistency and visual appeal. Please […]

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Google AdWords Campaign Checklist for SMC

Account Executives have the option to work with a third party advertising agency or the Chapman University Interactive Marketing Specialist (IMS) to create social media advertising campaigns. If you are working with your client to generate attendance for an upcoming event, program awareness or applications, please work with the Interactive Marketing Specialist. Once you have […]

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Events Rundown Video for Instagram

Overview of the Process: Select events from the events.chapman.edu calendar. Update weekly events in Photoshop text file. Replace weekly events Photoshop text file in Premier. As needed, update the background campus video. Selection of Events: Events are pulled from the events.chapman.edu calendar page. The priority goes to events listed as open to the “General Public”. Usually these are university, […]

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Facebook Advertising Checklist for SMC

Social advertising is a cost effective method of reaching a targeted audience with information about a program, event or story. Account Executives have the option to work with a third party advertising agency or the Chapman University Interactive Marketing Specialist (IMS) to create social media advertising campaigns. If you are working to generate awareness for […]

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Target Specific Audiences with Facebook Posts

Facebook is placing more emphasis on the type of content that users will find interesting and serving up that content in their newsfeed. As a result, the more people engage with your content, the more of your content they will see. Ideally everyone following your page would be interested in everything you share. Unfortunately, that is not […]

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Social Media Video Specifications

Facebook Videos Accepted file format: mp4 or mov Length: With short attention spans, you have the best chance of engaging your community with a video that is 30 seconds or less. To upload, it must be less than 120 minutes. Size: 4GB or less Examples of videos on the Chapman University Facebook page. Help page for uploading and […]

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Social Media Image Dimensions

Helpful Tool Crop your images so that they look great on Chapman’s websites using dimensions.chapman.edu. Simply upload an image you wish to resize, select preset image dimensions from the dropdown menu, scale the size of the image with the slider at the bottom, click “Crop Image,” and download the file. Facebook Image Sizes Accepted file […]

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Social.Chapman Filtering

There are few ways to filter social.chapman so that only your desired posts appear in feeds. The filtered url can then be used by widgets in cascade (to come),  digital signage, and blogs. Query Strings We use query strings in the url to filter the social.chapman feed of posts.  A query string is everything following the […]

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Getting Started: Social Media

Thank you for visiting this site. We are currently developing out this section but please find a few resources on social media below. New to the online Chapman Community? Review Social Media 101 for Chapman University Policy Social Media Policy Web Commenting Policy Guides and Tutorials Social Media Profile Images Social Media Image Dimensions Social Media […]

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