Facebook Call-to-Action Buttons

Your Facebook homepage is an important destination for prospective students and the Chapman community to learn more about your college or department. Facebook offers a call-to-action button on your cover photo that can link to any destination on or off Facebook. This is an opportunity to provide the most relevant information to your followers (ex: contacting your college or department […]

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Twitter Update: Quote Tweet

April 6, 2015: Twitter announces Retweet with comment feature known as “Quote Tweet” The ability to Retweet and share someone else’s tweet is not new. What is new is the ability to bypass the 140 character limit when adding your comments to a Retweet! Quote Tweet The new Retweet with comment feature known as “Quote […]

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Social Media 101: New to the online Chapman Community?

1. Consult Strategic Marketing before creating an account. Consult with your account executive, web coordinator, or the interactive marketing specialist before creating a new account. Brainstorm the type of content you would share, map out a strategy, and consider the time and energy necessary to manage an interactive community. 2. Register your account(s) with Strategic Marketing. Provide contact […]

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Facebook Scheduling and Targeting

At times, it might be strategic to schedule Facebook posts or target them to specific fans. Schedule a post 1. Enter your copy. 2. Select the desired date and time. 3. Access, review and edit your post. Under the content writing box, you can “See posts” and review them. 4. Reschedule, edit, publish now or delete […]

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Social Media Profile Images

Social media is a special communication tool and branding opportunity for the University. Due to its front-facing, wide-reaching nature, the Web and Interactive Marketing team created standards for profile images and avatars. Our goal is to provide a consistent look for our institutional accounts as well as the schools, colleges, and departments. The Web and Interactive Marketing […]

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How to: RT and MT on Twitter

Retweet (RT) A Retweet is a re-posting of someone else’s Tweet. Twitter’s Retweet feature helps you and other quickly share that Tweet with all of your followers. Learn what Twitter has to say about retweeting. 1. Select the RT button. Instantly share a Twitter account’s original tweet. If you retweet someone you follow, it will be […]

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Sharing a URL on Facebook

Optimize and refine your Facebook posts when sharing a URL. URLs might be blog stories, news stories and YouTube videos among others. 1. Create a shortened URL on Bitly to track the clicks on your post. Create a free account on bitly.com and paste your Chapman URL in the “Generate” box. Chapman Univeristy has a branded URL […]

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3.0 Web Commenting Guidelines

Managing comment responses on our blog and social media platforms is a very important aspect of community building and brand management. If you are slow to respond, if your responses have a negative tone, if you censor comments inappropriately, or if you don’t respond at all, you can promote a feeling of neglect or negativity […]

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5.0 Social Media Guidelines

5.1. Introduction: 5.1.1. Social Media Platforms Common social media platforms covered by these guidelines currently include (but are not limited to): • Social Networking: Facebook, LinkedIn, Google+, Myspace. • Micro-blogs: Twitter, Tumblr. • Blogs: WordPress, Blogger. • Photo and Video Sharing: YouTube, Instagram, Flickr, Picasa, Vimeo. • News Sharing. • Bookmarking: Digg, Delicious, Pinterest. 5.1.2. Who is Affected These guidelines […]

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