Official Email Signature | Brand Guides

As part of the unified Chapman brand, faculty and staff should use the simple email signature below in all professional email communications, on all devices. An email signature serves as an easily recognizable source of contact information for an individual and their organization. Being consistent in how we present ourselves to the world will not […]

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Color Palette | Brand Guides

Our color palette helps people identify us at a glance, and the way we use color sets the mood for each of our pieces, bringing an energy and vibrancy to our communications. Primary Palette The primary palette is made up of our main University colors, Chapman Red and Panther Black, and represent Chapman at the […]

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Photography | Brand Guides

Our photography style is often driven by academics, but should also feel lighthearted, confident and natural. Images can be broken down into four categories: portraiture, slice of life, detailed and campus. For all categories, use natural sources of light whenever possible. Images should always feel warm, showcasing Chapman’s sunny Californian environment. To avoid unnatural effects, […]

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Primary Typefaces | Brand Guides

Futura is our sans-serif family and the workhorse for our communications. Futura Futura Condensed NOTE: If you do not have the Futura font loaded on your computer, you can use variations of Arial to mimic the styles above. If you have further questions about the brand and how to use it, please reach out to […]

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Divider Line and Connecting Line Usage | Brand Guides

Our brand has simple graphic tools that work together to distinguish us from our peers and create a look that is instantly recognizable. When they are used consistently, these elements create continuity within our family of materials, across a variety of media. Simple Lines Lines are an elementary graphic treatment, but by applying them deliberately, […]

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Chapman University Master Brand (Logos) | Brand Guides

The University Master Brand is composed of two elements: the window icon and the supporting wordmark. The window icon can only print in one of four variations: university red with white lines, solid white with red lines, solid black with white lines, or solid white with black lines. It should not print in any other color, or […]

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Finding Photography for Marketing Collateral

Photography touches every aspect of marketing and communications. From posters and flyers to web pages and social posts, finding a complimentary photo is often what sets one marketing element out from the next. Here are some details on how to use photography and where to find them. Photography No-Nos Never grab a photo directly from […]

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