Brand Narrative | Brand Guides

Below is our brand narrative. It elevates our strengths, inspires our messaging and voice, and identifies what our audiences can expect from us. It forms the basis of an ownable, unique story for Chapman, and what it means to do anything imaginable. There’s something that brings each of us to Chapman University. It calls us […]

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Headline Constructions | Brand Guides

Headlines are supposed to do the heavy lifting, so don’t be afraid to make a bold statement. Just be sure that the result sounds like Chapman. To help you create compelling messages, we’ve established several frameworks that will help you write strong and effective headlines. This set of ideas isn’t a comprehensive or restrictive list; […]

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Voice Checklist | Brand Guides

It is important for us to reflect Chapman’s voice accurately to give our messages greater credibility. Through the words we choose and how we choose them, we can maintain a consistent tone in crafting a story that feels personal and real. For this reason, here is a checklist you can use to ensure your messages […]

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