Below is our brand narrative. It elevates our strengths, inspires our messaging and voice, and identifies what our audiences can expect from us. It forms the basis of an ownable, unique story for Chapman, and what it means to do anything imaginable. There’s something that brings each of us to Chapman University. It calls us […]
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It is important for us to reflect Chapman’s voice accurately to give our messages greater credibility. Through the words we choose and how we choose them, we can maintain a consistent tone in crafting a story that feels personal and real. For this reason, here is a checklist you can use to ensure your messages […]
Click the link to view the official Chapman Writing Style Guide. Go to Branding Basics