In an effort organize and brand Chapman University’s digital signage on our campuses, Strategic Marketing and Communications (SMC) created the Chapman Broadcast Network. This network currently includes a digital signage system, including various campus flat screen displays, and the Wilsontron screen. Please review the materials below to get a basic understand of the elements involved.

Definitions

Chapman Broadcast Network: This is our blanket term to define SMC’s efforts toward digital signage and the devices involved. As stated above, this includes a content management system, flat screen displays located around our campuses and the Wilsontron screen. As future needs arise for digital signage, this list will grow.

Digital Signage: We use this term in reference to the flat screen displays (televisions) and the custom built content management system (CMS): signage.chapman.edu.

signage.chapman.edu: SMC has developed an easy-to-use software system to update and manage the digital signage devices. This system allows for browser access from any computer to create, update and manage new slides to send to any connected signs.

Signs/Screens/Devices: This term is in reference to the individual displays that digital slides may be shown. Often times this is in referrnce to the televisions displaying the digital signage slides

Slides: These are the individual pages or advertisements seen on the various devices. They are the creative part of the system that allow the user to customize their specific message and send to various devices.

Slide Creators: Every member of the Chapman community (with login credentials) has access to the digital signage system to create slides that will potentially appear on different signs around campus. When you select a sign for your slide to be on, it gets submitted to the Sign Owner for approval. Slide creation does not guarantee it will be approved for signs.

Sign Owners: Each digital signage device is owned by a school or department. Within these areas there is one or more main contacts that are the gatekeepers of content. Please see our Requesting Digital Signage slides on Specific Devices article for requesting procedures and contact information.

Wilsontron: This is a single jumptron devices located next to Wilson Field. This digital signs is current not integrated into the Cascade’s Contant management System. Please visit our Submitting a Wilsontron Request article for more details.


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