Building a strong institutional identity helps illuminate the values, capabilities and promises of Chapman University. By working under a unified banner, we unite our strengths to elevate all programs and enhance our reputation.


The official colors of Chapman University are cardinal red, gray and black. When developing a series of communication pieces, the colors below can be used to differentiate categories.

Primary Colors


RGB: 152, 0, 46
HEX: #98002E
CMYK: 0, 100, 61, 43
PMS: 202


RGB: 176, 183, 188
CMYK: 3,0,0,32
PMS: 429


RGB: 0, 0, 0
HEX: #000000
CMYK: 0,0,0,0
PMS: Black

Please note: Metallic inks cannot be reproduced in 4-color or the web. The closest equivalent is given.