Social Media Video Specifications

Facebook Videos Accepted file format: mp4 or mov Length: With short attention spans, you have the best chance of engaging your community with a video that is 30 seconds or less. To upload, it must be less than 120 minutes. Size: 4GB or less Examples of videos on the Chapman University Facebook page. Help page for uploading and […]

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Social Media Image Dimensions

Helpful Tool Crop your images so that they look great on Chapman’s websites using dimensions.chapman.edu. Simply upload an image you wish to resize, select preset image dimensions from the dropdown menu, scale the size of the image with the slider at the bottom, click “Crop Image,” and download the file. Facebook Image Sizes Accepted file […]

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Facebook Call-to-Action Buttons

Your Facebook homepage is an important destination for prospective students and the Chapman community to learn more about your college or department. Facebook offers a call-to-action button on your cover photo that can link to any destination on or off Facebook. This is an opportunity to provide the most relevant information to your followers (ex: contacting your college or department […]

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Twitter Update: Quote Tweet

April 6, 2015: Twitter announces Retweet with comment feature known as “Quote Tweet” The ability to Retweet and share someone else’s tweet is not new. What is new is the ability to bypass the 140 character limit when adding your comments to a Retweet! Quote Tweet The new Retweet with comment feature known as “Quote […]

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Social Media 101: New to the online Chapman Community?

1. Consult Strategic Marketing before creating an account. Consult with your account executive, web coordinator, or the interactive marketing specialist before creating a new account. Brainstorm the type of content you would share, map out a strategy, and consider the time and energy necessary to manage an interactive community. 2. Register your account(s) with Strategic Marketing. Provide contact […]

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How to: RT and MT on Twitter

Retweet (RT) A Retweet is a re-posting of someone else’s Tweet. Twitter’s Retweet feature helps you and other quickly share that Tweet with all of your followers. Learn what Twitter has to say about retweeting. 1. Select the RT button. Instantly share a Twitter account’s original tweet. If you retweet someone you follow, it will be […]

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